Distributors: Connecting the Farm to the Market

It's a rare farmer that can both raise and distribute his own crops. Most farmers depend upon a middleman to get the products to market. Distributors serve a critical role in the produce Chain of Custody, connecting the food grown by farmers to the retail outlets patronized by consumers.

Distributors purchase produce from many farmers and then distribute to wholesale clients that can range from large grocery chains to small markets; from white-tablecloth restaurants to large institutional kitchens.

We are pleased that the following distributors participated in this Rutgers Cooperative Extension Pilot Distribution and Merchandising Program. All of them agreed to work with growers that followed the guidelines in the Quality Assurance Statement, promising consumers and receivers consistent, dependable quality products.

Distributors

Landisville Co-op
Felix Donato
856-697-2271
Vineland, NJ
Landisville is a farmer-owned cooperative serving South Jersey growers. It has access to a full range of products that are available through distributors. Beginning in Fall of 2007, Landisville is selling wholesale to the public. Produce can be purchased by the case from their South Jersey facility. Call for a weekly availability list.


Riviera Produce
Ben Friedman
201-227-7105
ben@rivieraproduce.com
Located in Englewood, NJ, Riviera Produce has 32 trucks to serve 600 customers in New Jersey, New York and Connecticut. General Manager Ben Friedman is committed to bringing Jersey produce into the marketplace.